Graphic Designer · Selected Work 2020-2026
Meg Acsay
Brand identity, campaign design and editorial layout for nonprofits, restaurants and small consumer brands. I love building systems that stay true to themselves everywhere they go: on a poster, in a feed, on a slide. Same voice, right format.
Index
01
Auffrance
Logo & Brand Identity · Private dining
Branding for a private dining and catering business, built around a refined, understated sense of luxury. The logo pairs a sleek wordmark with simple line iconography to suggest exclusivity without overstating it, while a palette of terracotta and clay against deep navy keeps the brand warm and welcoming as well as upscale. The system carries through menus, cards and collateral so every touchpoint feels like part of the same evening.
02
KG's Chili
Logo & Label Design · Hot sauce
Logo and bottle label design for KG's Chili, a small-batch sauce brand. Hand-drawn lettering and lively colour capture the flavour and energy of the product, while the badge structure keeps everything legible around the curve of a jar. The label leads with freshness and quality, and the mark is built to hold its own on a crowded shelf.
03
#PAKCON
Event Design System · Berlin knowledge conference
Graphic design and motion work for #PAKCON23, the annual invite-only entrepreneurship and technology conference hosted by Project A Ventures in Berlin, connecting founders, investors and industry experts. Screen graphics, stage frames, sponsor bars and short motion stings all run off one red field, one rule and a condensed hashtag lockup, so every surface reads as the same event from the back of a cinema-sized room.
04
Keller Football
Sports Collateral · Posters, banners, socials
A full season kit for Keller High School's football program: varsity posters, senior banners, game-day social posts and flyer templates. Cut-out player photography over team colour gives each athlete a moment of their own, and the schedule sits on a fixed grid so staff can refresh the templates week to week without losing the look.
05
Flasked
Social Campaign · Alcohol delivery
Ongoing social media design for an alcohol delivery service. Product cut-outs, occasion posts and promotional frames share a single palette and type lockup, and each post is built from the same three zones (headline, product, offer). The result is a feed that comes together quickly week to week and still reads as one considered campaign.
06
Autism Care Events
Event & Campaign Graphics · Bierman Autism Centers
Event and campaign graphics for Bierman Autism Centers: social posts, shirt designs, webinar headers, flyers and display ads, along with a set of vertical story slides introducing their mission-powered research collective. The work is high-volume and template-driven by design, with one type hierarchy and one photo treatment carried across print, ad sizes and social, so every program looks unmistakably theirs and families can find what they need at a glance.
07
Dream Firms
YouTube Thumbnails · Accounting channel
YouTube thumbnail design for a channel serving accounting firms. Tech-leaning colour is mixed with brighter accents to catch the eye in a crowded sidebar, and exaggerated cut-out poses give every frame a clear focal point. A consistent recipe (cut-out subject, three-word headline, one signal colour) keeps the series recognisable at small sizes.
08
Klickbait
Agency Deck · Copenhagen brand studio
A company deck for Klickbait, a Copenhagen-based brand agency, focused on their messaging and the people behind the work. One idea per slide, generous margins and large type keep the story clear whether the deck is presented live or read on someone's own time.
09
Newsletter Layouts
Editorial · Long-form email
Long-scroll newsletter issues treated like real editorial pages: a masthead, a lead story worth leading with, and modular blocks for everything else. Section rules and consistent image widths give a long email a rhythm, so readers can drift to the part they actually came for and still feel welcome.
10
Lettering Series
Typography · Blog graphics
Typographic pieces made to head blog posts and travel well on social. Script, brush and display faces are mixed inside a single shape, then set over photography with the tone flattened, so the whole thing holds together as one image, not a caption sitting on a picture.
About
I design brand identities, campaigns and event material, and then the templates that keep them running after handoff.
Most of my work sits between identity and production: a logo that has to survive a jar label, a conference system that has to fill a cinema screen and a sponsor bar, a nonprofit kit that a chapter coordinator will reuse forty times this year. I genuinely like that constraint. Designing for the person who inherits the file is the part I enjoy most, and it forces the kind of decisions about hierarchy and type that hold up whatever the format turns out to be.